Objective

Opportunity marketing has two goals, matched to the stage of the product. Crypto traders and stock traders have equal priority. Report each audience's results separately.

Testnet: active option wallets

Goal: Grow the monthly number of marketing-sourced wallets that complete a wallet-confirmed testnet option action.

Metric: Monthly active option wallets.

Count each qualifying wallet once per calendar month, including a returning wallet in a later month. A wallet is marketing-sourced when it can be linked to a traceable marketing channel. Website visits, wallet connections, and simulated purchases do not qualify.

Mainnet: collected trading fees

Goal: Grow the monthly trading fees actually collected from marketing-acquired traders.

Metric: Monthly trading fees.

Report collected fees from crypto traders and stock traders separately. Marketing-acquired means the trader can be linked to a traceable marketing channel.